Selling your home doesn′t just mean hiring a realtor to stick a sign out front. There are a lot of preparations you should make to ensure you get the best offer possible in the shortest time.
PREPARING YOU HOME TO ATTRACT MORE BUYERS AND MAXIMIZE YOUR PROFITS
The golden rule to prepare your home for sale is: THINK LIKE A PURCHASER
De-clutter, de-clutter, de-clutter!
A home will shine when it is allowed to ‘breathe’ free from unnecessary clutter. Be ruthless in your approach. Store and remove valuables and hire a skip if necessary for the end of the road items.
The illusion of Space.
Removing excessive furniture items allowing for a free flowing home with appropriately styled furnishings pulls at the emotional heartstrings of potential purchasers. Less is always more.
Clean & fresh like a ‘display home’.
Buyers should feel you have prepared your home especially for them. First impressions count and there is nothing like a clean and sparkling home to have a significant impact in those first few seconds.
If it needs repairing – Fix it.
Everyone is so busy. Potential buyers are prepared to pay for someone else’s sweat and effort. They are also prepared to negotiate down should they feel there are major repairs to attend to. Noncritical minor repairs and perceived owner neglect may also lower the price or lengthen the time to sell.
Emotion is everything. Your aim is to create just the right atmosphere by presenting your home at it’s best. With some simple techniques you can set the scene to make your property feel ‘just right’.
Flowers in the living areas and a fresh fruit bowl in the kitchen.
Clean surfaces, walls and bench tops.
Soft or classical background music; just like the display homes.
Brewed coffee & tea or the aroma of home made bread.
A freschly baked cake or muffins to take.
KEY STEPS TO SUCCESS
FIRST IMPRESSIONS COUNT
Presenting your home at it’s best is not only about the emotionally attached; its also about giving you the confidence that you’re going to market fully prepared and not leaving anything to chance.
PRICE IT CORRECTLY
Establishing an accurate price guide to attract the right buyers and creating an environment of competition helps to drive sale prices upwards. Pricing it too high, and you will miss the market. Think like a purchaser; research like a purchaser.
MARKET LIKE RICHARD BRANSON
You can’t sell a secret. So investing in a professional marketing strategy is an insurance policy to ensure you don’t undersell your home. The more people who see your property the better the chance you have of achieving the highest sale price
One of the best ways to come through the selling process is to seek professional advice. Engage an estate agent who can handle and are trained in professional negotiating on your behalf. You are selling one of your most valuable assets; you simply don’t get a second chance at getting it right.
WE WILL BE WITH YOU EVERY STEP OF THE WAY
Selecting an agent.
It is important you feel comfortable with the agent you select. The right agent in front of the right buyer will ensure the best result.
The ‘Mathematical’ vs Emotional
Price Buyers will compare your home with others recently sold or currently on the market. Our aim is to find an emotional buyer to achieve maximum profit. It’s about making ‘your home their dream’.
The majority of buyers will commence their search in a price range 5-10% below what they eventually will pay for a new home. The correct pricing and strong negotiations are critical to achieving an exceptional sales price.
Marketing your property to the right group of buyers will help maximize your final sale price.
THE FIRST TWO WEEKS ARE CRUCIAL. IT IS IMPORTANT TO ENTER THE MARKET WITH IMPACT.
It has been long recognised that the longer a property stays on the market, the lower the expected chance to achieve a great sales result. Most buyers research the market for approximately six weeks before they even view their first property. Real Estate Agents are no longer the ‘gatekeepers’ of information. When priced competitively in the first instance; researched buyers will be attracted to the property. Greater competition can be expected, thus driving the sales price upwards.
CREATE MAXIMUM EXPOSURE WITH TAILORED MARKETING STRATEGIES SPECIALLY PREPARE FOR YOU
- Home styling
- Copy writing
- Print media
- Direct mail
- Email brochure
- Floor plans
- Photo board
- Video/3D tour
- Social media
- VIP viewings
- Open house
It is important to use high quality marketing material to best enhance the features of your home.
Marketing effectively takes refined skill. Remember you cannot sell a secret!
WE WOULD LOVE TO BE YOUR AGENT OF CHOICE
You only get one chance to sell your property and we know how to do it well. It would be our privilege to market your property and help you maximize your profits.
LET’S GET STARTED!